How Martina built her own business

Martina was at a turning point. She had a certificate in career and education counseling, a well-thought-out concept, even branding. But the leap into visibility was missing. No digital presence, no customer process, no path from „I could“ to „I am.“

Together we translated her domain expertise into a structured knowledge base. The foundation for everything that followed: a clear offering, a defined target group, and the first experience that digital tools aren't rocket science. Martina quickly noticed: „This I can learn.“

The heart of her offering: a digital questionnaire for career counseling. Built in our sessions — not by me, but by Martina herself. Three real test analyses as proof that the concept works. An idea became a concrete product.

Three target groups, three questionnaire variants, one configurable system. Martina was now making the decisions on her own. She no longer asked „Does this work?“ but „What's the best way to do this?“ The customer process from first contact to evaluation was in place.

myplanb.at went live. Professional website, working customer process, own branding. The first inquiries came through word of mouth. Martina has been working independently ever since and keeps developing her offering.